Defining Revenue Management – What’s the right time?

Revenue Management is defined as allocating the right space (room) at the right price at the right time to the right customer so as to maximise revenue. The right time is about what mix of customers you need on a particular day or in a particular season. So on peak or high days the mix […]

Also posted in budget, Hotel revenue management. pricing structure, Revenue Management

If you charge higher prices than your competition you will get a better RevPAR.

This blog reviews the results and conclusions from research by Cornell University Centre for Hospitality Research into Competitive Hotel Pricing in Europe and gives some hints and tips on how to use the information to improve the revenue management and performance in your hotel. Price Elasticity is a myth The traditional wisdom is that the […]

Also posted in hotel pricing, Hotel revenue management. pricing structure, Revenue Management

Looking forward to May

So May is generally a good month with mild weather and the flowers are blooming, but what about business? With two Bank Holidays and one that is normally part of the school half term then this can affect the pattern of demand for your hotel. So have you got your plans in place? Business Hotels […]

Also posted in Bank Holidays, Revenue Management